bmw-4.docx - 1 BMW Unit IV Essay MBA 5501 Courtney Smith...

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1BMWUnit IV EssayMBA 5501Courtney SmithColumbia Southern University
2BMWBMW depends on each transaction to be effective in the customer procurement process. BMW knows and has invested in the importance of this method. You concentrate on how to make your buyer's experience the most enjoyable when comfortably purchasing. They put more effort in “pulling” the consumer to them rather than pushing them away. BMW’s main aim is to draw customers to its business and brand, according to Marketing91 and does not seek to force sales through deals, discounts and cups (Hasin & Zethembe, 2018).These marketing tactics support the marketing team, making the car look unique and making thecar valuable. Sophisticated, high-quality advertisements are used in order to create this form of exclusivity. This gives the audience a unique experience and distinguishes the BMW brand, which makes them appear superior to others. The Marketing91 notes show that BMW marketing team is fully understands that their target clients have a high expectation when it comes luxury and are more than willing to pay for such luxuries. Their main consumer typically has some type of affliction with success orsuccessful people (Hasin & Zethembe, 2018).The first taste of success that BMW experienced was with a big rise in sales in the 80’s-90’s they were able to successfully targeted baby boomers and the more stuck up individuals. There were customers who, according to the case study, first set work and needed a car to talk of their achievement.BMW thus supplied high-performance and prestigious sedans with a name. One thing that has been ableto help BMW over the years was utilizing data analytics to ensure they’re reaching the best target audience. With constant advances in technology the desires and wants of each generations BMW knew they needed help staying on top. This is why they decided to bring in data analytics to study and find the patterns of buyers which helped BMW on a long-term basis. As seen in this case study, at the turn of the century, customers were less concerned with the rights of the BMW brand and wanted to select design, measurements, prices and style (Kotler & Keller, 2016) BMW has reacted to these findings appropriately

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