adornment study guide

adornment study guide - I. Communication A) Terms1....

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I. Communication A) Terms- 1. Communication - the transmission by symbols of information and ideas; the most modern theory of the function of dress. 2. Symbol- form a language that, like speech and the written language, can send many complex and varied messages. Without a common understanding of symbols, they wouldn’t mean anything. Meanings within a culture may change from era to era. Fabrics and colors are the phonemes, dress items the words, wardrobes the vocabulary, outfits the sentence, and the pattern of putting an outfit together the grammar. - The Japanese kimono is an elaborate culturally understood symbol. Precise meanings are determined by variables such as color, fabric, use of deign, style, and width of obi. - Western dress is constantly changing, therefore its language is always changing. - “Tchikrins’ express a wide range of information about social status, age, and sex. Not only does it communicate this information from one individual to another: at a deeper level it establishes a channel of communication within the individual between the social and biological aspects of his personality.” 3. Perception- The process of taking in data through our senses and transmitting that data to the brain where it is selected and identified and giving significance through organization and interpretation. It is an unconscious process that is almost instantaneous. - Intrinsic part of communication, however no 2 people ever perceive anything the same way. We see what we want to see, Thus we create ourselves and our environments to be consistent with our expectations. Mindsets make it difficult for the observer to perceive the behavior of an individual from another culture without evaluating or judging in terms of the observers own culture. - Halo effect - An aspect of mind set; it results from our continued evaluation of others on the basis of our past experiences with them. It can be negative of a woman buying a boxed cake mix, assuming she cannot cook and is a bad housewife. - Stimulus is also a variable. We are more apt to perceive stimuli that are intense or contrast in some other way with other
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stimuli. If a stimulus interests us positively, we will be more apt to attend to it longer and concentrate more in it so we will increase our awareness of it. - Physical setting is also a factor. When a situation is bombarding and individual with sensory date, she will tune out or not perceive much or even most of the available data. This explains why people living by a train track may not notice a passing train even if it is very loud! - Person perception refers to the way we learn and think about other individuals, their characteristics, intentions, and inner states. -
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This note was uploaded on 04/07/2008 for the course MERCH 250 taught by Professor Molly during the Spring '08 term at Colorado State.

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adornment study guide - I. Communication A) Terms1....

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