Quiz_1_for_public_relations_ - Jules Kiesner Quiz 1 Who do...

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Jules Kiesner Quiz 1 Who do you consider to be the three most important “publics” for PR professionals at CSB and SJU and why? (Seitel, pp. 9-12) While thinking of who are the three most important “publics” for PR professionals at CSB and SJU, I would narrow it down to the alumnae/donors, prospect students and employees. I think that it is important to manage the relationship with CSB/SJU alumnae because many of the schools donations come from alumnae which is why the school is able to award so many scholarships each year. This also plays into the attractiveness of the school as many students are able to attend CSB/SJU because of the scholarships that they receive. Without having a good relationship with the alumnae, this could create much more difficulty for not only gaining more funds, but it could also damage the reputation of the school. I personally was persuaded to come here because of how highly the alumnae spoke of the school. By the school having such strong

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