Unit 2 Assessment
Indicate the one best means of achieving coherence in a letter.
All are coherence techniques, but logical arrangement is the most effective of
those techniques mentioned.
Which of these positions in a letter would give greatest emphasis?
First sentence of the first paragraph.
Response Feedback: The beginning and ending sentences carry more emphasis than any of the
The average sentence length found in the readability studies to be best for communicating with the middle
level of adult readers is about:
16 to 18 words.
Response Feedback: The average length is supported by the readability
From these expressions from business messages, mark the one that best avoids a "rubber stamp"
Yes, you may use the equipment . . . .
Only this one is a natural expression. See examples in the
A paragraph arranged in the most widely used plan:
begins with its topic sentence.
Response Feedback: The topic-sentence-first arrangement is the most commonly used one.
Mark the wording that is not a rubber stamp.
Please answer this request soon . . . .
Response Feedback: Only this one is natural, conversational wording that is not stereotyped.
Mark the sentence that does the best job of telling bad news.
Although your current position requires that we sell to you on a cash basis, we can
offer you special cash discounts.
Only this sentence uses no negative words (cannot, does not justify, poor credit
Long sentences of about 30 words or more may:
be used sparingly to subordinate the less important information.
Response Feedback: This usage is appropriate and logical.
Which of these sentences contains the most positive wording?
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