BA 206 C 6 LPCre v++ PPT

BA 206 C 6 LPCre v++ PPT - INTERNATIONAL Global Aspects of...

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INTERNATIONAL Global Aspects of Marketing with a Little Dry Rub BA 206/ 3700 L.P. CHEW [email protected] Chapter 6 Winter 2008
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Copyright Atomic Dog Publishing, 2002 Chapter Objectives To define domestic, international, and global marketing To explain why international marketing takes place and study its scope To explore the cultural, economic, political and legal, and technological environments facing international markets To analyze the stages in the development of an international marketing strategy ( Preliminary and after you decide to go, page 7 of our handout packet)
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Copyright Atomic Dog Publishing, 2002 Global Marketing 2007 Non US 95% of the World Global competition is intensifying and few U.S. industries are now safe from foreign competition. To compete, many U.S. companies are continuously improving their products, expanding into foreign markets and becoming Global Firms Global Firms . Global firms face several major problems: Variable exchange rates, Unstable governments, Protectionist tariffs and trade barriers, Corruption.
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Copyright Atomic Dog Publishing, 2002 Overview of Global Marketing Due to its impact, international marketing concepts should be understood by all types of firms. Global marketing allows firms to seek new markets for expansion. Countries trade items in which they have a comparative advantage. Domestic marketing encompasses a firm’s efforts in its home country. International marketing involves marketing goods and services outside the home country. Global marketing is an advanced form of international marketing in which a firm addresses global customers, markets, and competition.
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Copyright Atomic Dog Publishing, 2002 Benefits of International Marketing It allows each country to maximize their strengths and offset its weaknesses. Countries can optimize their comparative advantages. It can extend the product life cycle , dispose of discontinued items, and allow for innovations.
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Copyright Atomic Dog Publishing, 2002 Why International Marketing Occurs????????!!!!!!!!!!! The OMNI HOTEL @ UNION STATION BOB MCADOO JERRY LEWIS CECIL FIELDER STEFAN EDBERG DOMINIC WILKINS REX HUDLER STEFFI GRAF AGGASSI WHAT THEY HAVE IN COMMON ON NEXT SLIDE………………………
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Copyright Atomic Dog Publishing, 2002 Why International Marketing Occurs Comparative Advantage Tax Incentives Stage in the Product Life Cycle Growth of International Marketing Competition at Home Economic and Demographic Trends
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Copyright Atomic Dog Publishing, 2002 Scope of International Marketing While 70% of U.S. foreign business revenues are generated by large firms, hundreds of thousands of small firms are also involved. World’s leading export countries
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BA 206 C 6 LPCre v++ PPT - INTERNATIONAL Global Aspects of...

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