This preview shows page 1. Sign up to view the full content.
Unformatted text preview: ot;I saw the Pope" (el Papa), the shirts read "I saw the potato" (la papa). 4. Pepsi's "Come alive with the Pepsi Generation" translated into "Pepsi brings your ancestors back from the grave", in Chinese. INTERNATIONAL BLUNDERS 5. When Gerber started selling baby food in Africa, they used the same packaging as in the US, with the beautiful Caucasian baby on the label. Later they learned that in Africa, companies routinely put pictures on the label of what's inside, since most people can't read. INTERNATIONAL BLUNDERS Frank Perdue's chicken slogan, "it takes a strong man to make...
View Full Document
This note was uploaded on 04/07/2008 for the course MRKT 101 taught by Professor Chew during the Spring '08 term at UMSL.
- Spring '08