Unformatted text preview: INTERNATIONAL GOOFS BY SOME BIGGIES
BASIC MARKETING CHAPTER 6 LINDELL CHEW BA 3700/206 INTERNATIONAL BLUNDERS
Sometimes advertisers get it all wrong. Here are some funny examples of advertising campaigns that ended up being entirely inappropriate! INTERNATIONAL BLUNDERS 1. Coors put its slogan, "Turn it loose," into Spanish,where it was read as "Suffer from diarrhea". 2. Clairol introduced the "Mist Stick", a curling iron,into German only to find out that "mist" is slang for manure. Not too many people h...
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