Ba 206 int goofs c 6

Info iconThis preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: INTERNATIONAL GOOFS BY SOME BIGGIES BASIC MARKETING CHAPTER 6 LINDELL CHEW BA 3700/206 INTERNATIONAL BLUNDERS Sometimes advertisers get it all wrong. Here are some funny examples of advertising campaigns that ended up being entirely inappropriate! INTERNATIONAL BLUNDERS 1. Coors put its slogan, "Turn it loose," into Spanish,where it was read as "Suffer from diarrhea". 2. Clairol introduced the "Mist Stick", a curling iron,into German only to find out that "mist" is slang for manure. Not too many people h...
View Full Document

{[ snackBarMessage ]}

Ask a homework question - tutors are online