Chapter 08_1

Chapter 08_1 - Decision Making and Creativity Rational...

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    Decision Making and  Creativity
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    Slide 8-2 Rational Choice Decision Process
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    Slide 8-3 Problem Identification Process Problems and opportunities are not announced or pre-defined need to interpret ambiguous information Problem identification uses both logical analysis and unconscious emotional reaction during perceptual process need to pay attention to both logic and emotional reaction in problem identification
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    Slide 8-4 Apple Computer Inc. Used with permission Problem Identification Challenges 1. Stakeholder framing 2. Perceptual defense 3. Mental models 4. Decisive leadership 5. Solution-focused problems
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    Slide 8-5 Identifying Problems Effectively Be aware of perceptual and diagnostic limitations Understand mental models Discussing the situation with colleagues -- see different perspectives Apple Computer Inc. Used with permission
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    Slide 8-6 Processing Processing Information Information Evaluation Evaluation Timing Timing Rational : People can process all information Rational : Choices evaluated simultaneously Goals Goals Rational : Clear, compatible, agreed upon
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Chapter 08_1 - Decision Making and Creativity Rational...

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