BA3700 PACKET ONE W-S 2008

BA3700 PACKET ONE W-S 2008 - DECISIONS IN INTERNATIONAL...

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WINTER SEMESTER 2008 BA 3700/206- L.P. CHEW FOR EXAMINATION ONE - FIRST PACKET HANDOUTS FOR EXAMINATION ONE, CHAPTERS 1-8 1. BONUS: STRATEGIC MARKETING TRIVIA CONTEST      (5 POINTS)- DUE BEFORE JUNE 7 TH  FINAL EXAM ( OPTIONAL)  2. THE BASIC MARKETING ENVIRONMENT (2)  3,4. CASES:         WARNER LAMBERT‘S STRATEGIC PLAN (3)        FRITO LAY: MANAGING MIS (4)  5. MARKETING INFORMATION SYSTEM (4)  6,7. EXPANDING THE SCOPE OF MARKETING        SOCIETAL , ETHICAL AND CONSUMER ISSUES (5)
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Unformatted text preview: DECISIONS IN INTERNATIONAL MARKETING (6) 8. EXPANDED MODEL OF CONSUMER BEHAVIOR (8) OPPORTUNITYISNOWHERE!!! LPC p.s. Please note that my detailed chapter lecture notes and courtesy chapter color power points are available at my web site; http://www.umsl.edu/~buslchew/ba206.htm Some are also sent to you by e mail prior to in class coverage of the respective chapters. Please review them before the related class coverage. Thank you....
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BA3700 PACKET ONE W-S 2008 - DECISIONS IN INTERNATIONAL...

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