rhetoric notes

rhetoric notes - ← Rhetoric Notes ← Inventio ← Phase...

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Unformatted text preview: ← Rhetoric Notes: ← Inventio: ← Phase One ← Phase Two: Developing Proofs • Artistic Proofs ← Ethos • Ethical Appeal o You as the rhetor should be ethical o Quality of the rhetoric includes o Emerson: Use what language you will you can never be what you aren’t. You are going to say something that gives you away o Latin Maxim No one can give what he does not have. o Quintillian Rhetoric is a good man speaking well Matthew: You cannot serve two masters at the same time. You cannot have vileness and goodness. o Cicero: We should have virtue not the appearance of virtue. We live fom the inside out. • Integrity (Hauser) o The only thing is that the audience sees you in a certain way. o “Moral Habits” o A judgment caused by speech itself. Honesty/Genuiness/Authenticity Plato: Let the inside and outside man meet Spencer: The courage to love with a rigorous inside out consistency Trustworthy Self honesty (heart is deceitful above all things.) Consistency and Dependibility Hugo: man tried for his past crimes, trying to identify his ethos. Personally flexible but morally consistent 3 Covenants • Public: Marriage, US Citizen (not that people know) • Private: Promises between two people • Tacit: Unspoken but assumed (treat people fairly) Justice Lewis: Very often the only way to get a quality in reality is to start behaving as if you had it already Corbett: Hatred of unscrupulous tactics Paul: We cannot love unless we hate • Love the sinner, hate the sin Oratory as a virtue • Rhetoric is a way of being in the world o Oratory is a virtue as of life, it is the virtue to which we strive to integrate eloquence and wisdom. o Quintillian: orator is the think of the best thoughts and speaker of the best language o Favorite: The oration is the test of the meaning of the orators life. Culture versions (shamelessness) • ** see worksheet Improving word and deed • Ueland: live more rigorously with what we say we believe. Resist writing out of the theoretical self and write out of truthfulness. o Comptetance Hauser: Competance=mental habits When Perceived Shakespeare Hamlet: The apparel oft proclaims the man • Actors dress to become characters and that competence lies in the dress. “Dress for success!” Competance leads to confidence Beecher: Clothes and manner do not make the man, but when he is made they greatly improve his appearance. “Image is everything” be warry. Let your audience make connections because they see you as competent. o Goodwill Benevolance Audience perceives that you have their goodwill at heart....
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This note was uploaded on 04/07/2008 for the course COMM 101 taught by Professor Spencer during the Spring '08 term at Westmont.

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rhetoric notes - ← Rhetoric Notes ← Inventio ← Phase...

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