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Unformatted text preview: advantages and disadvantages compared to its alternative. This process is more specific and requires a more conscious decision by the consumer. Some influencing factors may include price, taste, and nutritional information. One particular category of the piecemeal process that I use frequently is referred to as a noncompensatory evaluation strategy. This means that a products weakness on one attribute cannot be offset by its strong performance on another attribute. For example, recently I was grocery shopping and was looking for a low fat snack food. I was between pretzels and the 100 calorie pack Oreo cookies. When making my decision I remembered how the cookies were dry and unsatisfying. Based off that, I chose the pretzels instead because taste is one of, if not the most important factors for me when I buy food....
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This note was uploaded on 04/07/2008 for the course DM 272 taught by Professor Staff during the Spring '08 term at Colorado State.
- Spring '08