Running head: MOD 6.3 CASE STUDY: E-COMMERCE & MOBILE COMMERCE1Mod 6.3 Case Study: E-commerce & Mobile CommerceXiao Feng, LinEmbry-Riddle Aeronautical UniversityMGMT 221
MOD 6.3 CASE STUDY: E-COMMERCE & MOBILE COMMERCE2AbstractE-commerce had become the most common way to shop for your essentials and non-essential. As the mobile device becomes cheaper and sales skyrocket, mobile usage had surpassed traditional desktop users. It creates a massive market shift to mobile commerce. However, mobile SEO does not favor traditional websites. Therefore, the webmaster must ensure their website mobile-friendly. The success of a mobile-first design can multiplier your sales regardlessof the size of your company.
MOD 6.3 CASE STUDY: E-COMMERCE & MOBILE COMMERCE3E-commerce & Mobile CommerceThe way we shop today changed significantly due to the rise of E-commerce and Mobile Commerce. People can search, compare, order through a few simple clicks, then the package shows up at the doorstep. E-commerce industry leaders like Amazon and Walmart had taken a step further. More and more of their products are available to be delivered on the same day. Amazone even offers one to two hours of grocery and food delivery through prime (Del Valle, 2019). Imagine you need to finish your extra work and have no time for grocery shopping, instead of stopping by a brick-and-mortar grocery store. You place the order and pay for it through your smartphone. Then your grocery showed up at doorstep when you arrive home. This