Chapter 7 Study Focus

Chapter 7 Study Focus - Keri Suggs Group 14...

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Keri Suggs Group 14 Chapter7StudyFocus 1. Define central route to persuasion. Central route to persuasion occurs when interested people focus on the arguments and respond with favorable thoughts. This normally stems from people feeling motivated and feeling as though they can think systematically about an issue. 2. Define the peripheral route to persuasion. The peripheral route to persuasion occurs when people are influenced by incidental cues, such as a speaker’s attractiveness. This normally stems from people feeling distracted or uninvolved about the message content. 3. Compare central route to persuasion and the peripheral route to persuasion. The central theory applies when referring to strong and compelling arguments because under this theory this is when persuasion is likely to occur. However, the peripheral route to persuasion is the exact opposite. This theory applies when the argument does not matter. This is when people are uninvolved in the discussion and depend on cues that trigger acceptance without much thinking. 4.
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This test prep was uploaded on 04/07/2008 for the course PSYC 321 taught by Professor Martinvanslyck during the Fall '04 term at VCU.

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Chapter 7 Study Focus - Keri Suggs Group 14...

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