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BSBMGT616 Develop and Implement Strategic Plans Assessment Task 2- Case StudyInformation Required from MacVille ManagementInformation Required from MacVille ManagementInternal●MacVille Risk management framework●Risk management strategy●Industry consultants report●Venture – financialsExternal●Federal and international legislative changes to hospitality industry●Fair work updates and fact sheet●NSW food authority department updates●Information about efficient process for hospitality industry●Industry updates for hospitality industryPEST AnalysisPoliticalEconomic●Planned changes in trade where all tariffson imported goods including espressocoffee machines will be removed in linewith the Government’s free trade policy●The strong possibility of a Carbon Taxbeing introduced on all energy intensiveproducts used in a commercial enterprise●Changes in trade – tariffs on importedgoods including espresso coffeemachines will be removed in line withgovernment's free trade policy●The prediction of a strengtheningAustralian dollar against all our majortrading partners over the next few years
– this may affect this organisation’sactivities in the future●Following laws and regulations fromAustralia and other countries●New laws effecting the hospitalityindustry both Australia and othercountries●License laws affecting the café industrywill be a concern●Local currency exchange rates affectingthe coffee prices ●Local economic environment fordifferent markets●General taxation issues both inAustralia and global context SocialTechnology●New homes are developed where consumer espresso machines are experiencing high growth●The lifestyle trends towards eating outmore as the population ages and becomesmore well-off●Changing work patterns could mean anincrease or decrease in sales●Consumer preferences of coffees orbuying patterns●Trendy, style aware consumers●New commercial espresso machinesbeing developed that use 30% lessenergy to run with an innovative andmore efficient heat exchanger●Innovative HR management solution tospeed up the delivery timelines●The development of the homeconsumer market for consumerespresso machines is experiencing highgrowth●Emergence of innovation technologythat can be used in our hospitalityindustry●Social media becoming more powerful– do more promotions here e.g.;Twitter, Facebook and InstagramLegal●Introduction of stricter customs and trade regulations●Licensing regulations related to hospitality industry●Fluctuation in trade laws for coffee●Local license permission from the government
SWOT AnalysisStrengthsWeakness●State-of-art management information system forming part of MacVille infrastructure●Providing excellent service in the industry – good reputationPic●Good reputation for after-sales service●Excellent advertising and marketing mix●High rate coffee beans supplied●superior customer service skills●Inbound logistics due to lack of