Assessment Task 2 Arm 417.docx - Assessment Task 2 Project...

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Assessment Task 2: Project: Prepare marketing tools and techniques Organization: Starbucks Starbucks is one of the biggest social media brands ever. They have millions of followers and likes across all social media platforms. Convergent marketing tools used by Starbucks are thesocial media which includes Facebook, Twitter, and Pinterest. Cost effectiveness Convergent tools such as social media have the ability for communication between theindividual and the organisation. Besides, that the organisation could collect and analyse theresponse of the individual and, the organisation could then address the individualonce more in a way that takes into account his or her unique response by few clicks. These can reduces huge human efforts and paper costs compared to the traditional marketing tools. In addition, the organization can easily track the customers’ buying behaviours through social media. Hence, the organization can target the products to right customers. When everything

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