tapestry_segmentation

Families married couples wkids married couple

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Unformatted text preview: uple Families Singles; Shared Mixed Married-Couple Families Married-Couple Families Married Couples w/Kids Mixed Married Couples w/No Kids Married Couples w/No Kids Mixed Married-Couple Families 43.7 41.4 46.8 33.8 42.9 38.2 45.1 38.6 42.4 40.1 39.1 31.9 39.9 48.6 59.6 32.4 40.7 High High High High Upper Middle Upper Middle Upper Middle Upper Middle Upper Middle Upper Middle Upper Middle Upper Middle Upper Middle Upper Middle Upper Middle Upper Middle Upper Middle Prof/Mgmt Prof/Mgmt Prof/Mgmt Prof/Mgmt Prof/Mgmt Prof/Mgmt Prof/Mgmt Prof/Mgmt Prof/Mgmt Prof/Mgmt Prof/Mgmt/Srvc Prof/Mgmt Prof/Mgmt Prof/Mgmt Retired/Prof/Mgmt Prof/Mgmt Prof/Mgmt/Skilled Bach/Grad Degree Bach/Grad Degree Bach/Grad Degree Some College; Bach/Grad Some College; Bach/Grad Some College; Bach/Grad Some College; Bach/Grad Bach/Grad Degree Bach/Grad Degree Some College; Bach/Grad Some College; Bach/Grad Some College; Bach Degree Some College; Bach/Grad Some College; Bach/Grad Some College; Bach/Grad Some College; Bach/Grad Some College LifeMode Summary Groups Urbanization Summary Groups Single Family Single Family Single Family Single Family Single Family Single Family Single Family Multiunit Rentals Single Family; Multiunits Single Family Single Family; Townhome Single Family Single Family; Townhome Single Family Single Family/Seasonal Multiunits; Townhome Single Family L1 High Society: Affluent, well-educated, marriedcouple homeowners U1 Principal Urban Centers I: Affluent populations in metros of 2.5 million+ people White White White White White White White White White White Asian; White; 2+ Races; Pac. Isl.; Hispanic White White White White White; Asian White L2 Upscale Avenues: Prosperous, married-couple homeowners in different housing U2 Principal Urban Centers II: Recently arrived diverse population in gateway cities Participate in public/civic activities Gardening Do volunteer work Make purchases online Gamble in Atlantic City Home improvement Enjoy photography Own an iPod Order from Amazon.com Eat at Friendly’s Vacation at beach Attend golf tournament Go boating and fishing Jog, bike, practice yoga U3 Metro Cities I: Upscale city life with suburban benefits Own stock worth $75,000+ Have 2nd mortgage (equity loan) Invest heavily in stocks Hold large life insurance policies Consult financial planner Bank online Trade/track investments online Own CD longer than 6 months Own shares in mutual fund (bonds) Have personal education loan L4 Solo Acts: Urban young singles on the move U4 Metro Cities II: Densely populated transition neighborhoods in larger cities Vacation overseas Stay at Hilton hotels Landscaping Shop at Banana Republic Own American Express card Have new car loan Play golf, bicycle, hike Trade/track investments online Do gardening, woodworking L 3 Metropolis: City dwellers in older homes reflecting the diversity of urban culture Travel frequently by plane Own Apple PC Eat at Chick-fil-A Hold large life insurance policies Shop at BJ’s Wholesale Club Shop at Costco Make purchases online Refinish furniture Watch comedies on TV Read newspapers Spent $30,000+ on last vehicle purchase Listen to sporting events on radio Attend classical music show/opera Use Internet frequently Listen to all-news radio Listen to public radio Buy na...
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