tapestry_segmentation

R 29 b 32 r 205 g 0 b 37 62 modest income homes listen

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Unformatted text preview: n Periphery II U2 Principal Urban Centers II U6 Urban Outskirts II U11 Rural II U6 Urban Outskirts II U2 Principal Urban Centers II U6 Urban Outskirts II U4 Metro Cities II U2 Principal Urban Centers II U6 Urban Outskirts II U4 Metro Cities II U2 Principal Urban Centers II U2 Principal Urban Centers II Household Type Mixed Mixed Family Mix Singles; Shared Family Mix Singles Family Mix Family Mix Mixed Other Family HHs; Singles Other Family HHs; Singles Shared; Singles Single-Parent Fams; Singles Singles Median Age 27.8 34.3 33.4 24.4 38.0 41.0 25.5 28.6 29.1 30.0 35.7 21.7 24.5 46.0 Income Lower Middle Lower Middle Lower Middle Lower Middle Lower Middle Lower Middle Lower Middle Lower Middle Lower Middle Lower Middle Low Low Low Low Employment Srvc/Prof/Mgmt/Skilled Skilled/Services Srvc/Prof/Mgmt Students/Prof/Mgmt/Srvc Retired/Skilled/Srvc Prof/Mgmt/Skilled/Srvc Skilled/Services Skilled/Services Skilled/Services Srvc/Not in Labor Force Srvc/Skilled/Not in LABF Students/Prof/Mgmt/Srvc Services Retired/Prof/Mgmt/Srvc Education No HS Diploma; HS; Some Coll No HS Diploma; HS Grad No HS Diploma; HS Grad Some College; Bach/Grad No HS Diploma; HS Grad No HS Diploma; HS Grad No HS Diploma No HS Diploma No HS Diploma; HS Grad No HS Diploma; HS Grad No HS Diploma; HS Grad Some College; Bach/Grad No HS Diploma; HS Grad No HS Diploma; HS Grad Residential Multiunit Rentals Single Family Row House Multiunit Rentals Single Family; Mobile Home Multiunits; Single Family Multiunit Rentals Single Family Multiunit Rentals High-Rise Rentals Single Family; Duplex Multiunit Rentals Multiunit Rentals High-Rise Rentals Race/Ethnicity White; Black; Hispanic White Black; White White White; Black White White; Hispanic White; Amer. Indian; Hispanic White; Black; Hispanic Black; White; 2+ Races; Hisp. Black White; Asian Black White; Black For more information about Tapestry Segmentation Activity Play football, basketball Play football, go fishing Shop at convenience store Go to the movies frequently Shop at BJ’s Wholesale Club Have renter’s insurance Go dancing Own annuities Have overdraft protection Activity Own CD 6+ months Have new car loan Buy baby/children’s products Bank online Have renter’s insurance Participate in a variety of sports • Call 1-800-447-9778. Have universal life insurance Eat at fast-food/drive-in restaurants Read books, paint, draw Have personal education loan Go fishing, do furniture refinishing Buy children’s products Have personal education loan Attend auto racing events (NASCAR) Buy children’s products Financial Work for political party/ candidate Vehicle Watch syndicated TV Listen to Hispanic radio Own/Lease domestic sedan Listen to Hispanic, urban radio Attend auto racing (NASCAR) events Read fishing/hunting magazines Watch syndicated TV Have personal education loan • Send an e-mail to [email protected] Read music, baby, fashion magazines Order from QVC Attend ball games Media Go hunting Go fishing, play baseball • Visit the Web site at www.esri.com/tapestry. Attend college sports events, go to bars Play soccer, football, softball Bank online Gamble in Atlantic City Play soccer Own annuities Atten...
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