tapestry_segmentation

tapestry_segmentation - Tapestry Segmentation The Fabric of...

Info icon This preview shows pages 1–3. Sign up to view the full content.

View Full Document Right Arrow Icon
Tapestry Segmentation The Fabric of America’s Neighborhoods Connoisseurs The Elders Industrious Urban Fringe ESRI’s Tapestry Segmentation divides U.S. residential areas into 65 distinctive segments based on socioeconomic and demographic characteristics to provide an accurate, detailed description of U.S. neighborhoods.
Image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
L8 Global Roots U5 Urban Outskirts I Family Mix 28.8 Middle Skilled/Services No HS Diploma; HS Grad Single Family White; Hispanic Order products from Avon Use credit union Fly kites, play soccer Listen to Hispanic radio Own/Lease SUV 38 Industrious Urban Fringe Tapestry Segmentation The fabric of America’s neighborhoods LifeMode Summary Groups L1 High Society: Affluent, well-educated, married- couple homeowners L2 Upscale Avenues: Prosperous, married-couple homeowners in different housing L3 Metropolis: City dwellers in older homes reflecting the diversity of urban culture L4 Solo Acts: Urban young singles on the move L5 Senior Styles: Senior lifestyles by income, age, and housing type L6 Scholars and Patriots: College, military environments L7 High Hopes: Young households striving for the “American Dream” L8 Global Roots: Ethnic and culturally diverse families L9 Family Portrait: Youth, family life, and children L10 Traditional Living: Middle-aged, middle income—Middle America L11 Factories and Farms: Hardworking families in small communities, settled near jobs L12 American Quilt: Households in Small Towns and rural areas Definitions in the segment descriptions: Affluence is high to low Household (HH) types: Family and nonfamily Family: MC—Married couples Family: Married couples with children Family: Single parent Nonfamily: Singles Nonfamily: Shared Mixed Households: A combination of family and nonfamily households Family Mix: People who are related in the household such as married couples, married couples with children, and single parents L5 Senior Styles U7 Suburban Periphery I Married Couples w/No Kids 48.6 Upper Middle Prof/Mgmt Some College; Bach/Grad Single Family White Attend golf tournament Own CD longer than 6 months Refinish furniture Read newspapers Own/Lease Buick 14 Prosperous Empty Nesters L2 Upscale Avenues U7 Suburban Periphery I Mixed 39.9 Upper Middle Prof/Mgmt Some College; Bach/Grad Single Family; Townhome White Vacation at beach Trade/track investments online Make purchases online Listen to sporting events on radio Own/Lease Honda 13 In Style L9 Family Portrait U7 Suburban Periphery I Married Couples w/Kids 31.9 Upper Middle Prof/Mgmt Some College; Bach Degree Single Family White Eat at Chick-fil-A Have new car loan Own a dog Watch cable TV Drive 20,000+ miles annually 12 Up and Coming Families L2 Upscale Avenues U1 Principal Urban Centers I Married-Couple Families 39.1 Upper Middle Prof/Mgmt/Srvc Some College; Bach/Grad Single Family; Townhome Asian; White; 2+ Races; Pac. Isl.; Hispanic Own Apple PC Bank online Shop at Costco Read computer magazines Spent $30,000+ on last vehicle purchase 11 Pacific Heights L2 Upscale Avenues U3 Metro Cities I
Image of page 2
Image of page 3
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern