BRAND EXTENSION MARKETING PLAN 3The new product line comes with a great value proposition which is “unique satisfaction andcomfort” and this is what expectant mothers needs and desires to have. Focusing of the selected value proposition, the business shall first focus on taking over the national market before approaching international market. This is to mean that the products will first be introduced in the American apparel market and after meeting local market demands and the product line becomes self-sufficient, potential international market to be approached first. Nevertheless, to capture both national and international market, it is critical to create brand awareness. The 4Ps of marketing shallbe applied which include; product, place, price, and promotion.