1 Paradox of Affluence Chari Kelley PSY 220 August 5, 2012 University of Phoenix
2 Paradox of Affluence When researchers refer to the paradox of affluence they are referring to how America has became more interested with material possessions then with family or themselves. Instead of us being happy with what we have we continue to try and get more and more. Author Barry Schwartz argues that high levels of choice within a society encourage a “maximizing” philosophy that increases the pressure to choose the “best possible” option, rather than be content with a “good enough” choice by following what he calls a “satisficing” policy (Baumgardner & Crothers, 2009). Life offers so much more choices than it did in the 1950’s this is sometimes difficult for one to stay on a chosen path. As with a college student who continuously changes their major, I myself have been in this situation before. I found it problematic to decide on what career path to choose or what car to drive. We as Americans want the best and many will spend
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