Chapter 5 HW - Alireza Talebizadeh The Manager Who Doubled...

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Alireza Talebizadeh The Manager Who Doubled Productivity 2/13/12 1- When Cliff took over the department as manager, because of the old manager, the staffs were unusually inefficient and unproductive. Cliff learned that previous manager often criticized staffs for every little mistake. Cliff used Positive Reinforcer stimulus and every Friday he bought lunch for all staffs who met their goals every day of that week. He also rewarded hard working staffs with extra break times. Because he didn’t criticize or punish staffs unless it was necessary, and complimented them whenever they did a good job and he rewarded them, the production in his department doubled. 2- By looking at the old manager’s behavior; criticizing and punishing staffs for every little mistake they made, he learned that reinforcing will work better and this way the good staffs that he has won’t quit because of the punishment. Reinforcing desired behavior is a more appropriate technique for modifying behavior than using punishment.
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