BUSN 319 Week 7 DQ Distribution and the Four Ps - Copy.docx...

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Distribution and the Four Ps Week 7 Discussions All Students Posts 68 PagesWEEK 7: DISTRIBUTION AND THE FOURPS (GRADED)5858 unread replies.132132 replies.Review the Marketing Mix Tutorial in the Week 7: Lesson module. In the tutorial, assume youare Connie, the Assistant Marketing Manager. Evaluate the marketing mixes presented, selectbetween two options for a new product, and post here in the discussion which option you choseand why.Please respond to the graded topic prompt above with either a text reply or by posting amultimedia response, and verify that your submission posts.This topic was locked Jun 25 at 1:59am.View Instructor posts View My Posts Search entries or author Filter replies by unreadUnread Collapse replies Expand repliesCollapse SubdiscussionJerome ChristiaJEROME CHRISTIAJun 16, 2019Local: Jun 16 at 1:55am<br>Course: Jun 15 at 11:55pmManage Discussion EntryClass, welcome to the final week of graded discussions. This week we will re-visitthe basics of the marketing mix (product, place, promotion, and price).the main elements in a marketing mix are the company’s products. These productsare, or provide that which the customers want. A watch that does not work, or a carthat does not run will not be purchased by customers. Companies develop productsinto brands that create a unique position as viewed by consumers. A superior brandwill have higher sales and the ability to charge a higher price and exert more controlover distributors. Companies try to retain their customers with brand loyalty. Loyalcustomers are usually not as price sensitive, and having loyal customers gives aCompany time to respond to the actions of competitors.oCollapse SubdiscussionJose RodriguezJOSE RODRIGUEZ
Jun 17, 2019Local: Jun 17 at 7:37pm<br>Course: Jun 17 at 5:37pmManage Discussion EntryHello Professor, I do believe that as you stated in your post this week that loyalcustomers are usually not as price sensitive, and that having loyal customers gives aCompany time to respond to the actions of competitors is completely accurate. I amone to believe that in order for a company to reap a profit they must offer theconsumer the best product experience ever. Once the customer has an amazingexperience the chances of that customer returning no matter the price of the productis higher. Keeping in mind that the organization must invest in creating customerloyalty.(1 like)Collapse SubdiscussionZuleica RoldanZULEICA ROLDANJun 17, 2019Local: Jun 17 at 7:52pm<br>Course: Jun 17 at 5:52pmManage Discussion EntryHello Jose,I completely agree with your. Delivering a great experience and product it will createa loyal customer. This is often seen in car dealerships if your purchase a vehicle notonly do you get great service but you also get a great product chances are you willgo back and purchase other vehicles from this same dealership.

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Term
Fall
Professor
ANANNIEWICZ
Tags
The Land, Speak, 1978, 1947

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