The Importance ofCommunication Skills•In the business world, there are particular rules andconventions ofcommunication that are considered professional. These rulesensurethe flow ofinformation and meaning across business institutionsrapidly, accurately, efficiently, effectively, and successfully.•When we discuss communication skills, we generally mean reading,listening, nonverbal, speaking, and writing skills.•Business communication skillsare needed whether you are writingan email to a client, presenting a new business proposal, sitting for apromotion interview, negotiating a deal, advertizing a product,discussing trade options with your boss, sitting for a videoconference, drafting a merger/acquisition contract, or even simplyhavinga chat with your colleagues.
The Importance ofCommunication Skills•Business communication skills have an ultimate impact on acompany’s bottom line. It can make or break a company or aworker.•Surveys of employers consistently show that communication skillsare critical to effective job placement, performance, careeradvancement, and organizational success•In a poll of recruiters,oral and written communicationskillswere by a large margin the top skill set sought•In another poll, executives were asked what they looked for in a jobcandidate. Among the top choices wereoral and writtencommunication skills.
The Importance ofCommunication Skills•Business communication skills are primarily drawn from two fields ofstudy:rhetoricandprofessionalism•Rhetoricis the art and science to the mastery to inform, persuade, andmotivate audiences through speech. In broader terms, it islinguisticintelligence– the intelligent use of language to achieve your goals.•Professionalismis the characteristics of behaviors, attitudes, and codesof conduct suitable for a work place or a business environment.Professionalism leads to success of a company. Examples of professionalcharacteristics: projection of formality, demonstration of morality, respectfor time, strong team work, etiquette in manners, and an organized spaceof work.
The Importance ofCommunication Skills•In rhetoric,influenceis key. Influence is the power to convince, impact, and swaythoughts and beliefs ofparticular audiences.•The rhetorical triangle:1.Logos:an appeal to knowledge and facts - e.g. The market share of Tesla hassignificantly risen since the successful launch of the Space X program.