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BSBMKG608 Develop organizational marketing objectives Student Assessment Tasks BSBMKG608 Develop organisational marketing objectives Assessment Task 1 – BSBMKG608 Develop organizational marketing objectives Created Date: 10 th June 2018 © Aspen College Last Modified Date: 25 th March 2019 RTO ID 45482 CRICOS Code 03753A Version 2.1 Page 1 of 14 Assessm ent Task - 1 BSBMKG608 Develop organisational marketing objectives
BSBMKG608 Develop organizational marketing objectives Table of Contents Table of Contents 2 Assessment Information 3 Assessment Instructions 5 Assessment Task 1 Cover Sheet 6 Assessment Task 1: Written Questions 7 Assessment Task 1 Instructions 9 Assessment Task 1 Checklist 11 Assessment Task 1 – BSBMKG608 Develop organizational marketing objectives Created Date: 10 th June 2018 © Aspen College Last Modified Date: 25 th March 2019 RTO ID 45482 CRICOS Code 03753A Version 2.1 Page 2 of 14
BSBMKG608 Develop organizational marketing objectives Assessment Information The assessment tasks for BSBMKG608 Develop organisational marketing objectives are included in this Student Assessment Tasks booklet and outlined in the assessment plan below. To be assessed as competent for this unit, you must complete all of the assessment tasks satisfactorily. Assessment Plan Assessment Task Overview 1. Written questions You must correctly answer all questions. 2. Marketing performance project You must conduct a strategic analysis of a case study organisation, as well as review marketing performance, identify marketing opportunities and develop marketing objectives. You must also develop a risk management strategy for marketing. Assessment Preparation Please read through this assessment thoroughly before beginning any tasks. Ask your assessor for clarification if you have any questions at all. When you have read and understood this unit’s assessment tasks, print out the Student Assessment Agreement. Fill it out, sign it, and hand it to your assessor, who will countersign it and then keep it on file. Keep a copy of all of your work, as the work submitted to your assessor will not be returned to you. Assessment appeals If you do not agree with an assessment decision, you can make an assessment appeal as per your RTO’s assessment appeals process. You have the right to appeal the outcome of assessment decisions if they feel they have been dealt with unfairly or have other appropriate grounds for an appeal. Assessment Task 1 – BSBMKG608 Develop organizational marketing objectives Created Date: 10 th June 2018 © Aspen College Last Modified Date: 25 th March 2019 RTO ID 45482 CRICOS Code 03753A Version 2.1 Page 3 of 14
BSBMKG608 Develop organizational marketing objectives Naming electronic documents It is important that you name the documents that you create for this Assessment Task in a logical manner.

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