basic slides Mktg and soc mktg concepts fall 2012

basic slides Mktg and soc mktg concepts fall 2012 -...

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The marketing concept says that marketers  should first identify consumers’ needs, and then  develop an appropriate marketing mix to satisfy  those needs. Unfortunately, too many companies make  products without first determining what  consumers need.
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Unformatted text preview: 1 Marketing Concept Marketers should identify both consumers’ and society’s needs, and then develop an appropriate marketing mix to satisfy these needs. Would you agree with this perspective? 2 Societal Marketing Concept...
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  • Spring '12
  • Vijiay
  • appropriate marketing mix

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