BW articles fall 2012 master list

BW articles fall 2012 master list - MARK 3001 Intro to...

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MARK 3001: Intro to Marketing Fall semester 2012 Prof. Garrett Master List of Business Week articles: July 23-29 issue: 1) Bug Assassins for Hire (p. 19) 2) Dentsu’s Excellent Foreign Adventure (p. 22) 3) Reading the Mind of Marissa Mayer (p. 30) 4) The New Smartphone Powerhouse: Huawei July 30-August 5 issue: 1) China Is Really Big. It’s Brands, Not So Much (p. 19) 2) Gap Strikes a Familiar Yoga Pose (p. 22) 3) Chasing Facebook’s Next Billion Users (p. 30) 4) All Aboard the Party Plane (p. 67) August 6-12 issue: 1) It’s Getting Tougher to Bully Brands (p. 20) 2) Do-Gooder Retailing Goes Mainstream (p. 22) 3) Merck Wants to Put an End to Counting Sheep (p. 23) 4) Apple v. Samsung: The Cage Match Begins (p. 36) August 13-26 issue:
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