8-28 Notes - Mass Culture = Industrial Culture Mass Culture...

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Mass Culture = Industrial Culture Mass Culture is the culture products that are produced for large audiences. It is the industrialized production of cultural products that are produced for “the masses” (a mass audience). “The masses”—Not Cultured. They are consuming culture. We put our media into hierarchies of quality products. We analyze, gage, and judge media products. We also judge the people who like certain media. DIARY -- Reflect on own media guilty pleasure. What conformity leads you to feel guilty? What pleasures are you getting out of it? Skyscraper Model is a mainstream American hierarchy of tastes. For Diary focus on a more specific hierarchy of tastes. Ex. Greek Life, Church group, school class Critiques of Mass culture 1. Cultural Conservative critiques a. Undermines authority tradition, and traditional standards. b. Diary- Identify the criteria of evaluation. Why is one product better than another? c. Anonymous/Corporate c.i. No one person writes a movie. c.ii. First time we see Industrial Culture we begin to see cultural critics pay attention to WHO is writing it. Period of the celebration of an ingenious author becomes important. c.iii. Mass Culture has no ingenious author c.iii.1. They try to promote a genius producer or director c.iii.1.a. Quinton Tarintino d. Derivative d.i. Not original, copy of a product d.ii. Frankenstein Products e. Formulaic e.i. Sitcoms, action movies e.ii. “Car chase” scene e.iii. Not original enough f. Ephemeral f.i. Here one day, gone the next f.ii. Jersey Shore is horrible because no one will be watching it a few decades from now f.iii. Fads f.iv. g. Follows rather than leads public taste g.i. Superior culture should challenge you to be a better human. Make us more Cultured, fine tune our tastes. h. Drives out “Fine” culture h.i. Mass culture overwhelms Culture h.ii. The Closing of the American Mind by Bloom h.ii.1. Ruins imagination of young people h.iii. Undermines cultural authority i. The More.. sophisticated, timeless, challenging, or original culture is.. the better
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  • Spring '08
  • Lauth
  • Mass Media, Low culture, mass culture

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