PR Phase Strategies - Phase 1 Overview Step 1 Analyze the...

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Phase 1 Overview Step 1: Analyze the Situation Opportunity Obstacle Research Touch Points o Initial Meeting— Research needs, resources, & issues o Scope Meeting— Scope, costs and resources o Refinement Meeting— After secondary; Approaches & limitations o Proposal Meeting__ Approach to study Issues, Risk & Crisis o Issues— A trend, an event, a development, dispute Often the result of conflicting values Receives media attention o Issues Management— Anticipate emerging issues Monitoring and evaluating information Involve potential change Best Practices/Benchmarking Measuring against competitors & industry leaders to improve performance. Three Benefits: Prevents inertia Awareness of innovation Influx of fresh air Step 2: Analyze the Organization Internal Environment (mission, performance) o Performance (most important) Quality of goods and services Leaderships’ satisfaction with goods and services o Niche
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