Research Methods_ Chapter 4.docx - Chapter 4 Research...

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Chapter 4: Research Designs: Exploratory and Qualitative Research Relationships Between Research Design and the Solution to Management Problems Research Design: Is a plan of action indicating how you will get answer to…. Research Questions and Hypotheses: The research questions and test the hypotheses which must be addressed in order to achieve… Research Purpose: The research purpose. The research purpose identified… Decisional Criteria: The decisional criteria, which are the information that can aid the decision maker in choosing from among…. Decisional Alternatives: The decision alternatives, which in turn could… Management Problem: Help solve the management problem or capitalize on the opportunity which initiated the need for research… Objectives of Research Design: → To conduct an EXPLORATION of the issue, gain some broad insights into the phenomenon, and achieve a better “feel” for the subject under investigation. “What do customers mean by good value?” → To DESCRIBE a population or event in a precise manner where we can attach numbers to represent the degree variables covary. (Relationship between age and consumption rate).

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