Mark 101 2007 Week 9 Chpt 14 and 15 Monday

Agooddefinitionof agooddefinitionof

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Unformatted text preview: ht place at the right time and at the right price isn’t going to prove successful unless customers know about it. A good definition of A good definition of marketing communications (promotion) • • • • Consists of persuasive communication Involves communicating information between sellers and potential buyers and/or others involved in distributing the product Tries to influence attitudes and behaviour The marketing manager’s main promotional task is to inform target customers that the right product is available at the right place and the right price (Marketing: Creating and Delivering Value , 4/e, Quester et al. p. 452) The Promotions Mix The Promotions Mix Advertising Personal Selling Direct response marketing Sales promotion Sponsorship Public relations and publicity Integrated Marketing Communications the intentional coordination of every communication from a company to a target customer to convey a consistent and complete mes...
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This note was uploaded on 09/22/2012 for the course SCHOOL OF MARK101 taught by Professor Michelrod during the Spring '07 term at Victoria Wellington.

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