This preview shows page 1. Sign up to view the full content.
Unformatted text preview: ht
place at the right time and at the
right price isn’t going to prove
successful unless customers know
about it. A good definition of A good definition of marketing communications (promotion)
• Consists of persuasive communication
Involves communicating information between sellers and potential buyers and/or others involved in distributing the product
Tries to influence attitudes and behaviour
The marketing manager’s main promotional task is to inform target customers that the right product is available at the right place and the right price (Marketing: Creating and Delivering Value , 4/e, Quester et al. p. 452) The Promotions Mix
The Promotions Mix Advertising
Direct response marketing
Public relations and publicity Integrated Marketing Communications
the intentional coordination of every communication from a company to a target customer to convey a consistent and complete mes...
View Full Document
This note was uploaded on 09/22/2012 for the course SCHOOL OF MARK101 taught by Professor Michelrod during the Spring '07 term at Victoria Wellington.
- Spring '07