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Running head: MANAGEMENT AND PUBLIC RELATIONS 1 Management and Public Relations Name Course Tutor Date
MANAGEMENT AND PUBLIC RELATIONS 2 Management and Public Relations Public relations is a function of management that creates and maintains relationships that are mutually beneficial between the public and the organization (Bailey, 2018). The failure or success of the organization is dependent upon the type of relationship it has with the public. The profitability and success of any organization are dependent upon the manner in which the organization relates to the public. Proper public relations are essential for an organization to achieve success. However good the marketing strategies are, if the organization has a poor relationship with the population, they will not be able to get their support, leading to failure in their organizational objectives and goals. In law enforcement, public relations entails the relationship that the officers in law enforcement have with the public, which is essential in successfully achieving their goals which are to keep the communities safe by ensuring that justice gets served. This paper seeks to address the concept of public relations in the context of the police departments in the US given the recent damage to their reputations that arose from the accusations that they have been targeting and murdering black men who are innocent. Question 1: Identify the specific problems the organization faces: support this material with research. Police use of force There is a significant number of problems that the police departments in the United States currently face. The major problem is mistrust from the public who have been aggrieved by the recent events of police shootings involving African American citizens. Other critical problems that the US police departments include violence and threat risk management, security risk, investigations, planning of emergency management and response, and private client and family office security. One of the major problems that the agencies of the police in the United States are
MANAGEMENT AND PUBLIC RELATIONS 3 facing is the scrutiny from the public concerning the use of force and other operations that the police are involved in. From the Washington Post, it was established that 933 people got shot by the police in 2020, but only a few of those made it to the News (The Washington Post, 2020). The trend of the shootings by the police has been alarming in the United States with 721 civilians having been shot in the year 2020, 142 of them were black. The rate of the shootings by police was much higher among the African Americans than it was in any other ethnic group in the United States. Active shooter response When responding to a situation that involves an active shooter, officers for law enforcement are required to act without hesitancy. The officers are commended when they act fast without thinking about their own safety while they get harshly criticized for failing to act fast enough (Schwerin et al., 2020). There are incidences where the police have ended up getting

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