Poling.ad analysis essay.docx - Poling 1 Ethan Poling Drake Ad Analysis Essay(Revision Marketing Manipulation \u201cThe primary concern of every solid

Poling.ad analysis essay.docx - Poling 1 Ethan Poling Drake...

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Poling 1 Ethan Poling Drake Ad Analysis Essay (Revision) October 25, 2020 Marketing Manipulation “The primary concern of every solid manufacturer was the production of goods. This idea was the gospel of the machine age” (Klein 768). Over time, there has been a shift in what companies prioritize. In the 21 st century, advertising prevailed in being one of many tactics to manipulate consumers’ thoughts, feelings, and ideas about which products they will choose to purchase. The advertisement of a specific product and how it appeals to consumers directly relates to the success of the product in the market. Advertisements appear almost anywhere, from the pop-up on an internet site to the brand name of a piece of clothing. No matter what, advertising is everywhere and in everyone’s head. If people do not know about your product, then how can it gain profits? This has turned marketing into a battleground to see who has the more favorable idea. A Honda Marine ad found in an Iowa Game & Fish magazine from 2017 features a set of four pictures showcasing a Honda Marine outboard being used by what could be assumed to be friends and family. The pictures feature midday or evening backgrounds while always showing off some part of the outboard within the photo. Inside of each frame, everyone using the outboard is having a good time. Taking a quick glance at this Honda ad, anyone could deduct that it explicitly sells Honda Marine outboards. However, the ad implicitly sells the idea of happiness, enjoyment, and confidence to middle-aged men that would generally have a family.

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