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Page 1of 6BSBADV602Develop an advertisingcampaignTask 2 Prepare the advertising budgetReport for: Attila RemanReport by: Phitchaya Wirothos
Page 2of 6ID 4327Background The growth of home renovation reality TV shows has inspired people to update or ‘transform’ their homes after seeing the remarkable results contestants are having on these TV shows. Australian Hardware would like totap into this market by offering their new Tradies to You service, which will supply tradespeople to visit home renovators and help them transform their homes or fix any problems that have been created by renovations which didn’t go to plan. Therefore Australian Hardware plans to run a campaign which would help them to:recapture previous customers who have gone to competitorsconsolidate current customers to ensure loyaltyencourage a new generation to use our servicesengage with the DIY home renovator who needs help to finish a projectEngage with DIY home renovators who have had a ‘Reno-fail’ and needhelp to fix the disaster. Here is where Bang the Drum Creative could come in play to help Australian Hardware to realize those objectives. Bang the Drum Creative is an advertising company with offices in all capital cities in Australia, regional offices in Auckland, New Zealand, Kuala Lumpur, Malaysia, and Singapore.

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