BSBMKG417 Task 1.docx - BSB42415 Certificate IV in...

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BSB42415 Certificate IV in Marketing and Communications BSBMKG417 Apply Marketing Communication across a Convergent industry Assessment Task 1 Identify the Convergent Environment Student Name Phitchaya Wirothos Student Number 4327
Contents Cover Page………………………..………………………..……Page 1 Contents Page…………………………………………..………Page 2 Question 1.….…………………….………………….………….Page 3 Question 2.….…………………….………………….………….Page 3 Question 3.….…………………….………………….………….Page 3 Question 4.….…………………….………………….………….Page 4 Question 5.….…………………….………………….………….Page 4 Question 6.….…………………….………………….………….Page 5 Question 7.….…………………….………………….………….Page 5 Question 8 a & b.….……………….……….………………….Page 6-8
1. What are two characteristics and at least one point of difference between traditional and convergent approaches to marketing communication?
2. How do customers take a central and empowered role within convergent marketing?
3. What is the role of the traditional siloed sectors to client requirements?

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