BSBMKG417 Task 2.docx - Page |1 BSB42415 Certificate IV in...

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P a g e | 1 BSB42415 Certificate IV in Marketing and Communications BSBMKG417 Apply Marketing Communication across a Convergent industry Assessment Task 2 Prepare Marketing tools and Techniques Student Name Phitchaya Wirothos Student Number 4327
P a g e | 2 Contents Cover Page………………………….…………………………….. ……Page 1 Contents Page……………………….…….………………….. ………Page 2 1.Convergent Marketing Tools….……………….…….. ……….Page 3 2.Convergent Marketing Techniques………………….. ……..Page3 3. Legislation and Company Procedure…………………. …..Page 4 4. Recommended Tools and Techniques…………………….Page 4 5. Cost Benefit Analysis……………….. …………………………..Page 5 6. Client Tool Samples…………. …………………………………..Page 6
P a g e | 3 Convergent Marketing Tools Starbucks is one of the biggest social media brands ever. They have millions of followers and likes across all social media platforms. Convergent marketing tools used by Starbucks are the social media which includes Facebook, Twitter, and Pinterest. Convergent Marketing Techniques a) RiteTag RiteTag is a social media management toolkit that works across 14 major websites including Twitter, Facebook and Tweetdeck.

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