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Joshua Leung 13-0057September 20, 2012Catherine Sahiré Polanco 13-0269Samir MarinezBusiness ManagementMarks and Spencer Case Study1.What are the factors which led M&S to internationalize?2.What is the sequence of country entry and why was that sequence selected?M&S started with Canada and concluded with the Far East because they concentrate in re-gions with high incomes, solid infrastructure, large middle class, low political risk and con-sider very important the use of English language. The company’s first step was opening its own stores and expanding through purchases in major economies, this is why Far East re-mained last. 1
3.What are the modes of entry used in the various countries and why?