Marks and Spencer Case Study - Joshua Leung 13-0057 Catherine Sahir Polanco 13-0269 Samir Marinez Business Management Marks and Spencer Case Study 1

Marks and Spencer Case Study - Joshua Leung 13-0057...

This preview shows page 1 - 3 out of 5 pages.

Joshua Leung 13-0057 September 20, 2012 Catherine Sahiré Polanco 13-0269 Samir Marinez Business Management Marks and Spencer Case Study 1.What are the factors which led M&S to internationalize? 2.What is the sequence of country entry and why was that sequence selected? M&S started with Canada and concluded with the Far East because they concentrate in re- gions with high incomes, solid infrastructure, large middle class, low political risk and con- sider very important the use of English language. The company’s first step was opening its own stores and expanding through purchases in major economies, this is why Far East re- mained last. 1
3.What are the modes of entry used in the various countries and why?

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture