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Sports & Recreation Industries - Teacher Notes Directions: Fill in the blanks. The Marketing Mix Segment 1. Marketing • Is the practice of pricing, planning, promoting, selling and distributing a company s _____________ • Is performed with the intention to meet the needs and wants of consumers • Help companies reach a _____________ advantage Competitive advantage - occurs when a company operates in a more efficient manner than its competitors 2. Marketing Mix • Defines the key management decisions needed to be _____________ in marketing • Consists of four basic marketing strategies, known as the 4 Ps – price – _____________ – place – promotion 3. Marketing Mix • Is _____________ driven • Relates directly to a company s _____________ market • Includes four interrelated concepts and tactics • Refers to the variables a company can control Target market - a particular group of consumers a company classifies as the main focus of its marketing plan
Accompanies: Sports & Recreational Industries 1 Sports & Recreation Industries - Teacher Notes 4. 4 Ps of Marketing 5. Price • Includes a wide range of functions and strategies, including: – _____________ a sales price or price list – calculating mark-up percentage – using promotional _____________ techniques – understanding pricing laws and discrimination – determining discounts, credit terms and available payment method
s 6. Product • Includes the following: – _____________ which products to buy and sell – researching and creating product designs – naming and packaging products – _____________, improving or eliminating products from a product line – examining the product life cycle – adding features to an old product Accompanies: Sports & Recreational Industries 2 Sports & Recreation Industries - Teacher Notes 7. Place • Is also described as _____________ • Refers to the introduction of the product to consumers and determining appropriate transportation or delivery methods – using semi-trucks or air freight carriers – utilizing intermediaries or wholesalers in the distribution process • Includes whether or not products should be sold _____________, in certain countries or globally 8. Promotion • Relates to the _____________ of promotional campaigns • Refers to the type of message communicated to customers
• Requires selecting media _____________ • Creates activities and strategies to increase sales 9. The 4 Ps of Marketing • Relate to sports and recreation industries because each provides: – a method of _____________ place • for example: in Houston, Texas, there would be a greater demand for Houston Astros memorabilia than New York City where the Yankees play – aid for _____________ • for example: major athletes endorse and promote a variety of products for numerous companies 10. Sports Marketing • Includes all of the marketing activities designed to satisfy sports consumers

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