Written Assignment: 08 Operations 1. Draw a blueprint of “DIETS TO YOU”. You do not have to submit the blueprint. 2. Outline two operational positioning strategies. For each operational position discuss the importance of the firm’s operational goals, facility location and layout, and job design. Cost Efficiency Operational Position- This strategy is designed to have low levels of complexity and divergence, which essentially means they keep it simple. Operational goals- These firms place great importance on efficiency and productivity. They w ill tend to use manufacturing techniques like job specialization and standardization. Facility Location- Firms who take the cost efficiency operational position chose locations who maximize sales volume and minimize cost per unit of production. Facility Layout- As mentioned earlier, efficiency is key in this operational position which directly relates to facility layout. Job Design- Specialization of jobs is important in maximizing profit and production.
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This note was uploaded on 04/07/2008 for the course MKTG 369 taught by Professor Lancaster during the Spring '08 term at Clarion.