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Unformatted text preview: F. Who is our competition? Where are they in the minds of our audience? G. Where would we like to be in the minds of our target audience? Creative Tactics H. What is the Consumer Promise?the Big Idea! I. What is the supporting evidence? J. What is the right tone for this ad?...
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This note was uploaded on 04/07/2008 for the course ADV 381 taught by Professor Petek during the Spring '07 term at Washington State University .
- Spring '07