vrin web sales value rarity ability for customers

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Unformatted text preview: tegic Issues •  No real subs=tutes for ‘build ­to ­order’ process Compe==ve Advantages Sustainability Direc=ons + + VRIN – Relationship with Suppliers Value Rarity •  Strategy of having a very strong rela=onship with suppliers provides value •  A fairly rare resource •  Enables notebooks to be assembled and sent to consumers within 4 days Imitability Non ­subs0tutability •  Difficult to imitate as •  No subs=tu=on for such rela=onships are formed strong rela=onships over a long period of =me Overview External Strategic Issues Internal Strategic Issues Compe==ve Advantages Sustainability Direc=ons + + VRIN – Web Sales Value Rarity •  Ability for customers to •  Many others were using build their notebook the internet for making online rather than go into orders, but not in the way stores Zepto was using it Imitability Non ­subs0tutability •  Quite easy to imitate what they were doing Overview External Strategic Issues Internal Strategic Issues •  The only subs=tute: Go into stores and customize •  Though majority used online services Compe==ve Advantages Sustainability Direc=ons + + Value Network Market Focus   Distribu=on channel is integrated in value chain of the company   Not in retail sector, but: higher possible brand awareness Overview External Strategic Issues Internal Strategic Issues Compe==ve Advantages Sustainability Direc=ons + + Value Chain Company Focus Inbound Opera0ons Outbound Marke0ng Service Components from suppliers Assembling in Denmark Direct Internet delivery Broad promo=on in computer ­ related media Local next day Overview External Strategic Issues Internal Strategic Issues Compe==ve Advantages Sustainability Direc=ons Internal Strengths Weaknesses Smooth running, slim opera=ons Costumer ­friendly business ­model No broad costumer awareness Size of the company External SWOT Opportuni0es Threats Growing markets Change in customer demand Strong compe=tors with high market shares Competitive Advantages SBU • Generic Compe==ve Strategies • Strategy Clock + + Business ­level Two market ­based SBU’s Digital Equipment Mobile Electronics Both focusing on Cost...
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This note was uploaded on 10/02/2012 for the course ECON 101 taught by Professor Bluth during the Spring '08 term at Copenhagen Business School.

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