Advantages sustainability direcons market analysis

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Unformatted text preview: igh   Compe=tor balance   High fixed costs   Low differen=a=on Industry aGrac0veness: •  Moderate to High   Low threat of entry/subs=tutes and power of suppliers   High growth rate   Overview High rivalry External Strategic Issues Internal Strategic Issues Compe==ve Advantages Sustainability Direc=ons + Market Analysis Both Standard ­cycle Market     Zepto is trying to achieve brand loyalty from costumers Toshiba Fujitsu S 4% 12% Focus on increasing market share and growth   Approx. 5 year cycle   Es=mated 60 (50)% growth BUT: Technological level is fast ­ cycle / hypercompe==ve: high ­ pace imita=ng and obsolescence of components, etc. Overview External Strategic Issues Internal Strategic Issues Compe==ve Advantages Zepto 3% Acer 22% Dell 12% Others 13% IBM/ Lenovo 15% HP 19% Market share of notebook manufacturers in Danish market in 2005 Sustainability Direc=ons + Critical Success Factors   Costs (Zepto is proving the cheapest price)   Customiza=on: User ­specific products   Aaer ­sales service (next day repair)   Fast and reliable delivery   latest technical standard Overview External Strategic Issues Internal Strategic Issues Compe==ve Advantages Sustainability Direc=ons Internal Strategic Issues 2×2 Matrix • VRIN • Value Network • Value Chain + + 2×2 Matrix Resources •  •  Threshold •  Capabili0es •  Employees Capital Factory Components Competences •  Know ­how from employees •  Network with suppliers and retailers •  Customer Service •  Assembly and •  Day ­to ­day Repair delivery speed Dis0nc0ve •  Build ­to ­order Capabili0es •  Online sales Overview External Strategic Issues Internal Strategic Issues Compe==ve Advantages Sustainability Direc=ons + + VRIN – Build ­to ­order Value Rarity •  Consumers can customize •  Only itself and Dell have their own notebook this system in place •  Greater value than just picking one off the shelf Imitability Non ­subs0tutability •  Difficult to imitate •  Need to have excellent networks with different suppliers Overview External Strategic Issues Internal Stra...
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