Very sustainable process as more producon lines can be

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Unformatted text preview: cies   Price ­based strategy, not differen=a=on based   How are they able to sustain their compe==ve advantage? Overview External Strategic Issues Internal Strategic Issues Compe00ve Advantages Sustainability Direc=ons Sustainability + + Sustainability of Competitive Advantages    Rela=onships with suppliers will be important over the long term due to the ‘build ­to ­order’ process.    Quality of suppliers means that they are capable of producing high quality components – matches that of compe=tors in quality and price.    Price of components falls 10% ­15% per month – uses cheaper priced components, and delivers within 3 ­4 days rather than 4 ­6 months.    Labour brought down to a minimum, such that labour costs will be low – cost leader. Overview External Strategic Issues Internal Strategic Issues Compe==ve Advantages Sustainability Direc=ons + + Sustainability of Competitive Advantages    Having the latest technology will also enable it to sustain its advantage – highest quality.    Very sustainable process, as more produc=on lines can be set up at a low level of investment. Overview External Strategic Issues Internal Strategic Issues Compe==ve Advantages Sustainability Direc=ons Directions + + Directions   ”The ambi=on is to become the largest and best known manufacturer in Europe within its chosen products and Markets.”   “Zepto expects to broaden the range of TV and home entertainment products over the next period of =me.”   “Recently Zepto has increased its focus on the reseller segment with the expansion of the ac=vi=es...
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