Service benets hybrid size of circle market share low

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Unformatted text preview: Efficiency Overview External Strategic Issues Internal Strategic Issues Compe00ve Advantages Sustainability Direc=ons + + Generic Competitive Strategies Lower Cost Differen0a0on Broad Target Cost Leadership Differen=a=on Narrow Target Cost Focus Differen=a=on Focus Overview External Strategic Issues Internal Strategic Issues Compe00ve Advantages Sustainability Direc=ons + + Cost Leadership   Low input cost   Cost from produc=on process < 1% of the total cost   Experience   Previous company “EET Nordic”   Efficient process design Based on build ­to ­order   Web ­based   Overview External Strategic Issues Internal Strategic Issues Compe00ve Advantages Sustainability Direc=ons + + The Strategy Clock High Differen=a=on Non ­compe==ve Low ­price Perceived product / service benefits Hybrid Size of circle: Market Share Low Low Overview External Strategic Issues Internal Strategic Issues Price Compe00ve Advantages Sustainability High Direc=ons + + Zepto’s Competitive Advantages Cost Efficiency Uniqueness Uniqueness Marke0ng in Products in Process ✖✖ ✖ Zepto Overview External Strategic Issues Internal Strategic Issues Compe00ve Advantages Sustainability ✖ Direc=ons + + Why that strategy?   COST EFFICIENT – Less than 1% of the total cost of produc=on comes from produc=on ac=vi=es – majority of the cost comes from components & barebones   UNIQUENESS IN PROCESS – Build ­to ­order is a unique process, only done by themselves and Dell   MARKETING – Invested heavily in marke=ng to increase popularity, eg. TV commercials, exhibi=ons, newspaper ads as well as online marke=ng. Overview External Strategic Issues Internal Strategic Issues Compe00ve Advantages Sustainability Direc=ons + + Summary of Competitive Advantages   Cost leader   Unique processes (build ­to ­order) ensures that they remain cost leader   U=lizes their core competen...
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