Before after measure manipulate measure o1 x o2

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Unformatted text preview: sure ( X O1) One-Group, Before-After: measure-manipulate-measure (O1 X O2) Before-After, with Control Group: experimental group: measure-manipulate-measure (O 1 X O2) control group: measure-measure (O 3 O4) Need random assignment to groups, E = (O 2–O1) – (O4-O3) Validity Internal External Laboratory vs. Field Test Marketing Commonly used to indicate an experiment, study, or test that is conducted in a Commonly conducted field setting. field Uses of test markets To test sales potential for a new product or service To test variations in the marketing mix for a product or service Major types of test markets Standard, Controlled, Electronic, Simulated Selecting Test-Market Cities Representativeness Degree of isolation Ability to control distribution and promotion...
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This note was uploaded on 10/16/2012 for the course MKTG 3350 taught by Professor Engel,stev during the Summer '08 term at Colorado.

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