Statements when should we use descriptive survey

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Unformatted text preview: make “if-then” statements When should we use descriptive / survey research methods? When the nature of the problem warrants such use: asking what respondents think, feel, and do feel, If the questions of interest focus on who, what, where, when, and how When the purpose of the research is to identify meaningful relationships, determine whether true differences exist, or verify the validity of relationships whether Large samples, structured questions, quantitative in nature Two Major Types of Survey Research Cross-Sectional Sample Surveys Longitudinal Panels: Continuous and Discontinuous Three Basic Types of Design Exploratory Used to gain background information, to define terms, to clarify problems and hypotheses, to establish research priorities and Descriptive To describe and measure marketing phenomena Causal To determine causality, to make “if-then” statements Experiments Independent, Dependent, and Extraneous Variables Experimental Design After-Only: manipulate-mea...
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This note was uploaded on 10/16/2012 for the course MKTG 3350 taught by Professor Engel,stev during the Summer '08 term at Colorado.

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