M00455_DMA001B_A2_Similarity.pdf - Student Number M00455 Subject Code DMA001B Page 1 of 9 Question 1 1.1 1.1.1 The targeted consumers were at the aware

M00455_DMA001B_A2_Similarity.pdf - Student Number M00455...

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Student Number: M00455 Subject Code: DMA001B Page 1 of 9 Question 1 1.1 1.1.1 The targeted consumers were at the aware of need stage. This stage is when a consumer is aware of their needs and considers the benefit and needs of products. The touchpoint used would have been a social media platform such as Facebook. 1.1.2 1.2 Involvement: This can be measured by the number of visits to the website. Amount of time spent and what pages are view. In my view Mars Pedigree were successful Interaction Amount of comments can used to measure this. Written reviews. Levels of engagement. Mars Pedigree was successful as they could build a profile on smalls dogs Intimacy Sentiment can done using third party sites. Mars Pedigree was successful as most of their sign-ups was via Facebook. Influence This can be measure by how likely is someone to recommend the brand or brand affinity. Mars Pedigree was successful as they offered details of feeding habits to sign ups
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