Chapter 15 Corporate Public Relations

Chapter 15 Corporate Public Relations - Chapter 15...

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Chapter 15 Corporate Public Relations “Restoring Trust in Business: Models for Action” Coalition of 19 US-based organizations o Council of PR Firms o ABC o National Investor Relations Institute 10 page white paper Copies sent to Fortune 500 CEO’s 50,000 PR professionals 3 Core Principles o Adopt ethical principles o Pursue transparency and disclosure o Make trust a fundamental percept of corporate goverance Modern Corporations o The role of public relations The importance of corporate social responsibility The eyes and ears of an organization Reputation management Corporate Citizenship o The extend to which businesses are socially responsible for meeting legal, ethical and economic responsibilities placed on them by shareholders. o The aim is for businesses to crate higher standards of living and quality of life in the communities in which they operate, while still preserving profitability for stakeholders.
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  • Fall '12
  • A.Widgeon
  • Business Ethics, Corporate social responsibility, corporate public relations, cause-related marketing, Tips Cause-Related Marketing

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