Business Plan VESTA Home Automation Final Draft Completed Plan.pdf

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iTable of ContentsTable of Contents.................................................................................................................iExecutive Summary.............................................................................................................1The Team.............................................................................................................................1Eric Wu – Consulting.......................................................................................................1Riad Ahmed- Operations.................................................................................................2Allison Ng- Finance..........................................................................................................2Shared Responsibilities...................................................................................................2Our Value Proposition.........................................................................................................2Mission Statement..............................................................................................................2Vision Statement.................................................................................................................2How the Business Model Works.........................................................................................2Target Market.....................................................................................................................3Primary Target.................................................................................................................3Boomerang City...............................................................................................................3Street Scenes...............................................................................................................4Secondary Target.............................................................................................................4Urbane Villagers..........................................................................................................4Market Research.................................................................................................................4Promotional Strategy and Promotion Budget....................................................................5Social Media....................................................................................................................5Website...........................................................................................................................5Flyers...............................................................................................................................5Trade Shows....................................................................................................................6Pricing Strategies................................................................................................................6Location...............................................................................................................................7Traffic Flows....................................................................................................................7Walk-In Experience..........................................................................................................7Parking.............................................................................................................................8Space and Floor Plan.......................................................................................................8
iiKey Suppliers and Partners.................................................................................................9Financial Statements.........................................................................................................10Start Up Costs and Initial Capital Spending......................................................................10Sales Forecasts:.................................................................................................................11Revenue Sources...............................................................................................................11Package 1: Full Automation Package............................................................................12Package 2: Lighting and Sound System Automation Package......................................13Package 3: Smart Security.............................................................................................13Package 4 Maintenance Subscription...........................................................................14Funding Requirements......................................................................................................14Milestones.........................................................................................................................16Human Resources Overview.............................................................................................17Sales Specialist...............................................................................................................17Customer Service Specialist..........................................................................................17Administrative Assistant...............................................................................................17Part Time Tech Installation Specialist...........................................................................18Employee Labor Costs.......................................................................................................18Company Structure...........................................................................................................18The Economy: Appendix 2................................................................................................19Market Analysis and Key Trends: Appendix 2...................................................................19Competitor Analysis: Appendix 6......................................................................................19Competitive Advantage of Our Business Model...............................................................20Critical Success Factors: Appendix 1.................................................................................20Limiting factors and Obstacles..........................................................................................21
Prepared By:Riad AhmedAllison NgDianbang (Eric) WuPrepared ForWendelin FraserENTR 4433-008 Business Plan DevelopmentDecember 4, 2019
1Executive SummaryWe are Vesta Home Automation Ltd., a private corporation founded by three studentsfrom Mount Royal University located here is Calgary.Through our efforts collectively we haveinvested $200,000 into our company.We are aiming to obtain an additional $200,000 throughexternal funding.Vesta is devoted to providing superior customer service to our clients.Ourservices include consultation, installation and programming of smart devices as well asmaintenance of the devices.We aim to make customers feel excited to go home by automatingtheir homes with smart devices.With our mission statement of “providing an affordable yetstylish living experience” whether the customer has the goal of convenience, accessibility orenergy efficiency.Although you may be asking what is considered a smart device? These are electronicdevices that are connected to one another or that can be connected to the home’s WIFInetwork, allowing the user to control them through a phone, tablet or remote.This additionalfunding will enable us to cover our startup costs and a portion of our operating expenses inyears one and two.We plan to obtain funding through multiple sources.These include AlbertaInnovates, Ennovation and Kickstarter.Our company will consist of us three, the co-founders, three part time employees andthree full time employees.Our part time employees will consist of our Installation Specialists,while our full-time employees will consist of a Customer Service Specialist, Sales Specialist andAdministrative Assistant.

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Term
Summer
Professor
NoProfessor
Tags
Home automation, Home automation for the elderly and disabled, Vesta Home Automation

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