{[ promptMessage ]}

Bookmark it

{[ promptMessage ]}

Strategy - STRATEGY PURPOSE Iamcommunicatingto inform...

Info icon This preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
STRATEGY PURPOSE I am communicating to A (audience) of Y (information, assertion/proposition) . What are my goals & objectives? What is the ideal outcome? AUDIENCE (recipients) & CONTEXT to inform to persuade 1. Who is the recipient? 2. What is his/her relationship to the sender? 3. What are his/her needs & expectations? 4. What information is critical and relevant to include? 5. How will s/he use the information? 6. What contextual/situational variables will impact transmission of the message? 1. Who is the recipient? 2. What is his/her relationship to the sender? 3. What are his/her needs & expectations? 4. What are the recipient’s motivations? Resistance? 5. What info/data/evidence supports the claim, highlights motivations &/or counters the resistance?
Image of page 1
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern