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Strategy - STRATEGY PURPOSE Iamcommunicatingto inform...

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STRATEGY PURPOSE I am communicating to A (audience) of Y (information, assertion/proposition) . What are my goals & objectives? What is the ideal outcome? AUDIENCE (recipients) & CONTEXT to inform to persuade 1. Who is the recipient? 2. What is his/her relationship to the sender? 3. What are his/her needs & expectations? 4. What information is critical and relevant to include? 5. How will s/he use the information? 6. What contextual/situational variables will impact transmission of the message? 1. Who is the recipient? 2. What is his/her relationship to the sender? 3. What are his/her needs & expectations? 4. What are the recipient’s motivations? Resistance? 5. What info/data/evidence supports the claim, highlights motivations &/or counters the resistance?
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