Physical environment .docx - Physical environment Physical...

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Physical environmentPhysical environment refers to the design of servicescape such as ambient condition, space, sign,symbol, music, scent, colour and so on. It also includes the physical appearances which are buildings, interior design, furnishing, equipment, staff members’ clothing and provide service performance’s tangible evidence to the customer (Jochen Wirtz, 2016). The service firm should manage servicescape properly in order to satisfy customer needs.For the physical environment of Herbaline, it gives the customers feel stress-free when they consume the Herbaline’s service. This is because the main purpose of Herbaline is to provide the service with “burden-free” to customers (Herbaline, 2016). When the customers enjoy the facial treatment service in the centre, there has relaxing music playing for the customer. In addition, thelemongrass tea is cooking in the centre, it will release distinct fragrance which pervades the inside of the centre. At the same time, there also has other fragrances are released therefore the fragrance of lemongrass and other fragrances have collided. This will affect the emotion of customers. Since the feature of Herbaline is natural, their building and interior design use Asian

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Term
Spring
Professor
N/A
Tags
Odor, physical environment of Herbaline

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